Relocation strategy

Where happiness resides and green energy flows, the future is created

Schleswig-Holstein has set an ambitious goal: to become Germany's first climate-neutral industrial region by 2040. Key sectors, including digital industries, medical technology, mechanical engineering and especially renewable energy, are already well-established in Germany's True North. But there remains huge potential for further development. A robust economy and a dynamic culture of innovation are essential aspects of this. Minister for Economic Affairs Claus Ruhe Madsen discusses Schleswig-Holstein's relocation strategy and explains why Germany's True North is a prime business location for many companies. 

Businessland: Minister, let's start with an easy question: why choose Schleswig-Holstein?

Madsen: As Minister for Economic Affairs, my answer would be: because we have plenty of green energy, we lead the way in fibre-optic expansion and Schleswig-Holstein is the gateway between Scandinavia and continental Europe. As a newcomer to Schleswig-Holstein, my answer would be, of course, the proximity to the water, the wonderful cycling routes and the friendly people - and potentially the high-speed internet thanks to fibre-optics. It's no coincidence that some of the happiest people live in Germany's True North. 

Businessland: You've already mentioned some advantages. Which types of companies would find Schleswig-Holstein to be their ideal location? 

Madsen: As part of our relocation strategy, we've identified key sectors where we're actively encouraging companies to consider Schleswig-Holstein. They include digital industries, renewable energy, medical technology and mechanical engineering. These industries are already strong and well-rooted here, with excellent growth potential. Defence technology is also a future industry we want to support. But we naturally welcome any business that chooses to make our beautiful state its home. 

Businessland: Schleswig-Holstein is a region dominated by small and medium-sized enterprises - would you say that's an advantage or a disadvantage? 

Madsen: That's true; 99 per cent of our companies have fewer than 250 employees and so are classified as SMEs. This gives them a big advantage, as these companies can usually adapt quickly and effectively to new circumstances. We saw this during the pandemic, when many smaller businesses rapidly adapted their business models, which helped our economy remain relatively stable. At the same time, when the economy is strong, the swings are generally steadier and less extreme. That's why close collaboration with local research institutions is so important - it allows our businesses to innovate in response to market changes. 

Businessland: Innovation is a great-point. How important are innovative companies to our region?

Madsen: They are a crucial factor for us. Our goal is to become the first climate-neutral industrial region by 2040. While that year may seem far off, the groundwork must be laid today. A key aspect of this is ensuring we produce enough renewable energy to supply our businesses with green and, above all, affordable electricity. At the same time, we can't expect companies to shoulder the additional task of achieving climate neutrality by 2040 without support. We need to cut red tape, streamline processes and assist businesses in finding skilled workers. All of this demands innovative thinkers. Only with their contributions can our companies fully focus on their journey towards climate neutrality. And only then will we attract more businesses aligned with our vision. 

Businessland: New businesses need space to grow. Is this still available in Schleswig-Holstein, and how does the goal of climate neutrality factor into this? 

Madsen: A sufficient supply of usable space is crucial for economic development and a successful transformation process - that much is clear. After all, companies can't be built on thin air. The west coast is increasingly attracting businesses and has transformed from a structurally weaker area into a thriving economic hub. Similary, the land between Hamburg and Fehmarn is drawing significant commercial interest. With the completion of the landmark Fehmarn Belt tunnel, this region is poised to become a dynamic economic centre. In recent years, several new commercial zones have been developed, with sustainability being a key factor - the state is actively supporting these forward-looking business parks. Our region provides a home for companies dedicated to climate-neutral practices, contributing to our sustainability goals. We remain committed to building on and expanding these efforts. 

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